Start Your Own Small Business Course

Service Description

SBO Startup Intensive – Course Overview This six-week course guides aspiring SBOs through the essential steps of starting a small business, from initial idea to launch and growth strategies. The course includes 6 weekly online group sessions of 2 hours each, with an additional 1 to 3 hours of individual coursework and preparation for each session. Session 1: Foundations and Ideation • SBO mindset and self-assessment • Idea generation and refinement techniques • Initial validation strategies • Unique Value Proposition development Session 2: Market Research and Business Planning • Market analysis fundamentals • Customer segmentation and targeting • Business model development • Creating an effective business plan Session 3: Legal and Financial Foundations • Business structure selection • Licensing and compliance requirements • Startup costs and funding options • Basic accounting practices and tools Session 4: Building Your Brand and Marketing Plan • Brand identity development • Marketing strategy essentials • Digital presence planning • Customer acquisition tactics Session 5: Operations and Team Building • Operational systems and processes • Hiring vs. outsourcing • Building company culture • Time and resource management Session 6: Launch Strategy and Next Steps • Launch timeline planning • Risk assessment and mitigation • Growth strategy development • Networking and resource connection